Consumer Reviews Freak Businesses Out

Consumer Reviews Freak Businesses Out
Advertising
Erin Middleton
  • 7 august 2007

Yelp is a consumer review site (amazon, consumerreports, or epinions) that provides a social networking function (myspace & facebook). Why is this helpful? CNN says, “When we discover something wonderful )(or horrible), we love to tell our friends about it. We also turn to people we trust when we need a good recommendation. Yelp is enabling those conversations to happen on a massive scale.”

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