Yelp is a consumer review site (amazon, consumerreports, or epinions) that provides a social networking function (myspace & facebook). Why is this helpful? CNN says, “When we discover something wonderful )(or horrible), we love to tell our friends about it. We also turn to people we trust when we need a good recommendation. Yelp is enabling those conversations to happen on a massive scale.”

“I’m making a ton of money from Yelp, and it’s freaking me out,” says the owner of an Orange County hair salon. What happened? Anita Lau wrote about the salon at Lau has posted 2,036 reviews and 1,340 photos, has collected 790 compliments on her work from fellow Yelpers, and has grown her consumer review voice on the site.

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