Popular love-hate shoe brand Crocs is to take its Croslite resin and use it in apparel.

Popular love-hate shoe brand Crocs is to take its Croslite resin and use it in apparel. The Daily Mail reports that the resin will be blended with natural fibres such as cotton to create a breathable, sweat-resistant substance for outdoor activity.

Shirts, shorts, trousers and skirts are among garments that will be included in the range – which at first will be aimed at men and children, but is later expected to expand to include women's fashion…It is said to be resistant to harsh chemicals and heat which means it can stand up to exposure to sun, UV rays and sweat.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in