We recently spent a thoroughly stimulating evening at the new Park Hyatt in Paris with Eric and Thomas, two creative strategists who run the site DarkPlanneur.com. One of the things we discussed was the idea that the French don’t tend to respond to trends. They like to be independent you see. Therefore, they don’t follow what’s happening elsewhere. Or so they'd like to think.

We recently spent a thoroughly stimulating evening at the new Park Hyatt in Paris with Eric and Thomas, two creative strategists who run the site DarkPlanneur.com. One of the things we discussed was the idea that the French don’t tend to respond to trends. They like to be independent you see. Therefore, they don’t follow what’s happening elsewhere. Or so they’d like to think.

Eric and Thomas see their job as strategic planners at Publicis as digesting trends happening around the world, then reinterpreting them and presenting them as new ideas to their fellow countrymen.

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