David Rosenberg is the Director of Emerging Media at JWT in New York. Currently at JWT for almost two years, David's group focuses on gaming, mobile and social media programs that utilize new media technologies to deliver strategic branding solutions for clients. This talk given at the PSFK Conference New York 2007 describes what's driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining. (The sound is a not so hot in this video – but it does pep up after Piers Fawkes' intro)!

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