A Treehugger article from earlier today warns against the dangers of supposedly “local” farmers selling very un-local products. The writer, somewhere “on highway 11 just North of Orillia”, stopped at a farm stand with signs promising “Ontario Corn” and “Ontario Blueberries” only to discover a California label on one of the plums at the bottom of the basket he had purchased.

The lesson: pay attention to what you buy. Remember that not everyone is looking out for your best interests.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in