Having been drooling with anticipation since the title debate, PSFK were lucky enough to get given a couple of early copies of the lovely John Grant’s new book the Green Marketing Manifesto. Our appetite now satiated by the brilliant words of our favourite eco and branding guru, we thought it only fair to give you a bit more of an insight into the book and the brain behind it.

-We know the title of the book was under debate and you got lots of input from your blog readers, but what made you decide on the Green Marketing Manifesto?

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