After purchasing YouTube last November for $1.65 billion, Google has yet to show how they plan on getting their money back. It’s been assumed that this would come from some sort of ad revenue scheme, but just how has remained a mystery. Last night, they announced that they were introducing a new type of video ad that was “unobtrusive and kept users in control of what they saw.”

After starting a video, the new ads will pop up on the bottom fifth of the window – similar to news updates on TV. The ad will stay there for about 10 seconds if left alone. However, the viewer has the option of closing the ad after it pops up, or alternatively, clicking on the ad. If clicked on, their current video will pause and a new window will open and a video ad will begin playing. When the video ad is over, the window will close and the original video will resume from where it stopped.

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