Yesterday we reported that CIA was starting a “social network” for spies. Now, we hear that Nielsen is creating one for, well, still not sure. But they are making one in Spanish too. From the beta site:

Um, wha?? Perhaps Nielsen Senior Vice President-Communications (and the site's project manager) Karen Watson can elucidate. From MediaPost:

“We don't know how people will use it. We hope people will come because they understand that we have clients who will be listening to them and want to listen to them. It really will be there Web site. It's really about the users coming on and telling us what they think.”

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