As the debate continues over Water Bottles we have seen the discussion become more of a mainstream topic of conversation. We've aggregated enough opinions from the anti-water-bottle brigade, but what's the reaction from the people who make bottled water? We asked Adam Gayner of water brand Fred was kind enough to shed some light on the industry from his perspective.

Do you feel there are benefits to consuming bottled water?

From my standpoint with Fred, onset child diabetes and obesity and many other health risks are reduced greatly by drinking bottled water [most people are dehydrated even with the growth of bottled water consumption] and Fred makes drinking water a more interesting experience.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in