Only recently PSFK asked Can Paper Survive? But what about the magazine market? While the web seems to be knocking newspapers, niche publications from the UK to Japan are thriving – or at least appear to be. Maybe the web is a friend of print, not it’s killer? A few points to consider:

In the UK, a magazine targeted (by subscription only in a direct mail fashion) to the super-affluent, is perpetuating the growth of a luxury brands market. The Spear’s Wealth Management Survey has a database of 30,000 high-net wealth (HNW) readers, an attractive crowd for the brands who want to maintain their elite image.

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