Is the Web Really Print’s Friend?
Only recently PSFK asked Can Paper Survive? But what about the magazine market? While the web seems to be knocking newspapers, niche publications from the UK to Japan are thriving – or at least appear to be. Maybe the web is a friend of print, not it’s killer? A few points to consider:
In the UK, a magazine targeted (by subscription only in a direct mail fashion) to the super-affluent, is perpetuating the growth of a luxury brands market. The Spear’s Wealth Management Survey has a database of 30,000 high-net wealth (HNW) readers, an attractive crowd for the brands who want to maintain their elite image.