We are bombarded by images, thoughts and ideas, more then anytime in history. Cheryl Swanson spoke at the FUSE Conference back in April about how over stimulated we are compared to any generation before us. In an attempt to somehow limit and filter what is only valuable, we have developed a type of Media Attention Deficit Disorder. Entertain me, make me think, make me laugh, but you only have 60 seconds.

Veronis Suhler Stevenson a private equity firm has reported what we have long suspected, we are consuming less forms of traditional media then ever before. Altogether only a .05 drop in 2006 it confirms traditional media’s deepest fears, the audience is slowly disappearing. Media ADD has set in, we would rather see a YouTube video of the “Best of” then sit though an entire show.

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