MTV Moves Toward Casual Gaming

MTV Moves Toward Casual Gaming
Jeff Squires
  • 20 august 2007

In an attempt to keep their viewers glued to their screens any way they can, MTV networks has just announced its intent to invest over $500 million into video games. The youth media network is planning on introducing games throughout their global portfolio of brands by “incorporating games development at the inception of all new programming plans and not as an afterthought.”

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