Ed Cotton from BSSP and Influx Insights recently tipped us off on Planning for Good, an interesting initiative that seeks to enlist planners to help non-profits, charities and other organizations.

He describes the initiative further:

Planning for Good is an organization made up of marketing communication strategists and their friends who’ve come together to lend their skills to support nonprofits…Here you’ll find some of the smartest thinkers in the business, people who intimately understand how to uncover insight, build brands and create powerful stories around them.

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