At the PSFK Conference Los Angeles, Jason Oberfest will reveal how the LA Times is working on building a content business in a digital era – and will present for the first time, new web developments that the paper are about to launch.

Jason oversees product strategy and business development for the LA Times Interactive properties (which attract 9.2m Unique Visitors monthly) and is leading the design of a suite of forthcoming social news products.

At LA Times Interactive Jason has been improving customer loyalty and other key audience metrics while also boosting advertising effectiveness. Jason led a 2006 Phase I redesign of latimes.com which grew CPC ad revenue by 243% and online display ad revenue by 73%. Jason recently launched 2 pilot projects (http://my.latimes.com) and (http://travel.latimes.com) using Ruby on Rails and other open source technologies. Jason also launched TheEnvelope.com, an entertainment industry awards website.

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