PSFK Kills Marketing. Ooops
Culture intersector Grant McCracken has responded to our post on the decision to drop the word ‘marketing' from the PSFK Conference Los Angeles. In a post titled ‘The Death Of Marketing' he wonders if it's a defining moment:
Yesterday Piers Fawkes made history. Or what might be the beginning of history. He dropped the word “marketing” from his description of the PSFK Conference to be held iin LA in September.
It's possible historians will look back on this gesture and say: