Rice as Art
Once a year, farmers in Inakadate, Japan, take some time off from their daily grind to create large-scale works of environmental art. To create the images, the farmers use kodaimai rice, which is purple and yellow-leafed, along with their usual tsugaru-roman (green-leafed) variety. A tradition since 1993, this year’s creation (pictured) is currently in the works and will be visible until September when the rice is harvested. The works of Inakadate’s farmers have inspired others across Japan, with images sprouting from the rice fields of Yonezawa and Nishio as well (more images can be found here).
Now Track More Ideas
- NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail
- Hotel Guests Can Visit Pantone’s Pantry To Immerse Themselves In Living Coral
- Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
- PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off