Skateboarders Switch to Un-branded Boards

Skateboarders Switch to Un-branded Boards
Advertising
Industrial Brand
  • 1 august 2007

The Wall Street Journal has an interesting article about skateboarders newfound preference for blank, un-branded skateboards. When kids first start skating, the allure of name brand boards is strong, but as skaters become more advanced with their tricks, they break more boards. Thus, paying the high prices that “cool” boards command can get pretty lame if you’re snapping a board a month.

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