Fellow trendspotters Coolhunting published an article yesterday about certain social networking sites that have departed from the norm set by their earlier, more ostentatious cousins (i.e. MySpace & Facebook's well-known worlds of party updates and unabashed time-wasting), and are instead concerned with the more pressing but less tantalizing prospects of social change.

They have compiled several prime examples, including Friction TV, the “YouTube for social activists”, H.E.L.P, a “telemedecine-based online community of physicians and financial donors bringing advanced medical assistance to disaster zones and areas of humanitarian need around the world” and Kiva, “a site that connects the world's poorer populations looking to develop unique business ideas to people with disposable incomes while providing a transparent lending platform”.

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