Time Magazine interviewed the 23 year-old Founder and CEO of Facebook, Mark Zuckerberg. When asked about the future of his endlessly growing brand, Zuckerberg described the differences between the standard social-networks like Myspace and Friendster versus Facebook – which he calls a “social-utility”.

Zuckerberg: I think there’s confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals — some serve the function of business networking, some are media portals. What we’re trying to do is just make it really efficient for people to communicate, get information and share information. We always try to emphasize the utility component.

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