Interesting piece from Adage about the “early days of video search.” In the last couple years we've seen the rise of video sharing and aggregating sites on the internet, but this article highlights that no one (even Google) has quite yet figured out a model for paid video search.

The author mentions but understates the fact that about a month ago Google video officially made the switch to become a video search engine which indexes videos from across the web. Couldn't they very easily add a column which features paid video ads just as they've done with paid text ads? This seems to be a better and more-friendly solution than prestitials or anything else that needs to be embedded within the content itself.

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