Earlier this week PSFK attended the annual conference put on by the American Ass of Advertising Agencies for planners and strategists who work at ad agencies and the like. Several people we spoke to have suggested they enjoyed the event but we think they were just fooling themselves. 'Scuse the French, but the whole show was effing appalling. How shall we start?

Earlier this week PSFK attended the annual conference put on by the American Ass of Advertising Agencies for planners and strategists who work at ad agencies and the like. Several people we spoke to have suggested they enjoyed the event but we think they were just fooling themselves. ‘Scuse the French, but the whole show was effing appalling. How shall we start?

PAYOLA – Some readers may know our view about the pay-to-speak scam at conferences. The AAAA APC was full of it: thinly disguised paid-for sales pitches by sponsors like Google, Time Warner, Yahoo! sponsors. The AAAA forced 800 of us to listen to information media planners would have been bored sick about. The AAAA stole our time and charged us for it. Shameful behavior – especially when there’s such a call for transparency in the industry.

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