Upnext.com – Virtual Manhattan in 3-D

Upnext.com – Virtual Manhattan in 3-D
Christine Huang
  • 7 august 2007

Upnext.com is a virtual cityscape that allows you to explore Manhattan’s shops, restaurants, and venues in 3-D. The site, similar to other city guide sites like Citysearch and Yelp, allows members to rate and review destinations and socialize with other users, but it also includes several additional features its predecessors don’t. First, it’s in 3-D, “which makes the information more visually readable, and lets you pack in more information,” explains one of its co-founders, Raj Advani (who is responsible for most of the site’s programming). Second, the “spotlight feature” allows users to search for and highlight certain specific search items – Chinese restaurants or concert halls for example – through a search box or by clicking one of the sites category icons above the map. After deciding the scope of the area you want to search (it can be as wide as Manhattan and as specific as one block), the answers to your search are then highlighted on the 3-D map which you can navigate through and view from any angle.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.