Earlier this week, we mentioned that MTVN was investing $500 million into video games.  Well, it looks like fellow media company Warner is also serious about getting into the game publishing business.  Apparently, there are already plans to take back Warner licences like Superman, Batman, Harry Potter and The Sopranos.

In a statement made to MVC, Ron Scott, Warner's Senior VP of worldwide sales and distribution stated:

“It is vital to be a fully-functional publisher. We are not just an arm of a business that is simply going to leverage the movie properties that Warner has – we are going to be a creative force as well.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in