Wealth & Luxury Myths Revealed

Wealth & Luxury Myths Revealed
Industrial Brand
  • 23 august 2007

Independent research company, Luxury Institute, which focuses it’s research on only the top 10% of America’s wealthy, has created a list of the top ten myths about wealth and luxury from a marketing and branding perspective. In it, they dismiss many long held assumptions that America’s super wealthy are all drinking Cristal on their Yachts and throwing money at anything that moves.

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