Wealth & Luxury Myths Revealed

Wealth & Luxury Myths Revealed
Advertising
Industrial Brand
  • 23 august 2007

Independent research company, Luxury Institute, which focuses it’s research on only the top 10% of America’s wealthy, has created a list of the top ten myths about wealth and luxury from a marketing and branding perspective. In it, they dismiss many long held assumptions that America’s super wealthy are all drinking Cristal on their Yachts and throwing money at anything that moves.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.