Zipcar, the International car sharing program that recently merged with Flexcar has made finding a car even easier. They're rolling out a mobile strategy that will provide instant, anywhere access to it's vehicle fleet from members' mobile devices.

The best feature they have introduced is a mobile tracking system. Instead of logging into the website via a computer and searching for cars by neighborhood, members with GPS enables mobiles can now simply access the Zipcar site through their phone – where ever they are – and will automatically get directed to the nearest vehicle.

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