Cracking Open a Nice, Cold “Sprite Super Chilled”

Cracking Open a Nice, Cold “Sprite Super Chilled”
Advertising
Christine Huang
  • 21 september 2007

Coca-Cola has announced plans for debuting its newest beverage offering in the UK next year – “Sprite Super Chilled,” a Sprite contained in special packaging that creates ice inside the soft drink when it’s opened. According to MarketingWeek, the technology used to create this ice-cold variant of Sprite “aims to extend its appeal to the urban youth,” hoping to tap into their preference for extra-chilled alcoholic drinks (particularly beer).

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