Creating A Brand Ecosystem: Joost Opens API

Creating A Brand Ecosystem: Joost Opens API
Adrian Lai
  • 3 september 2007

Pondering how Facebook has so quickly become everyone’s favorite social network after opening up its API, we wondered whether it would inspire other sites to do the same.

News comes to us from the NewTeeVee blog that Joost, the original P2P Web TV application has opened its API for outside developers to create 3rd party widgets for its platform. One reader commented: “a widget with a scheduler combined with shared bookmarks and a RSS feed could turn every Joost user in to a TV network programmer.”

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