Either you’ve got stadium seating or you don’t; Movie theaters don’t change much from one to the next. But if you want a new option for your movie-night out, get yourself to Bangalore for a ‘Gold Class’ screen experience. Luxury halls with recliner seats and in-seat service complete with a lounge await your arrival.

Brand building in a very competitive market seems to be the underlying theme for luxury halls with revenue not a prime consideration, at least for now. Increasing brand recall is driving this innovation trend where the main goal is for moviegoers to remember their time more than the movie.

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