Either you've got stadium seating or you don't; Movie theaters don't change much from one to the next. But if you want a new option for your movie-night out, get yourself to Bangalore for a ‘Gold Class' screen experience. Luxury halls with recliner seats and in-seat service complete with a lounge await your arrival.

Brand building in a very competitive market seems to be the underlying theme for luxury halls with revenue not a prime consideration, at least for now. Increasing brand recall is driving this innovation trend where the main goal is for moviegoers to remember their time more than the movie.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in