Either you've got stadium seating or you don't; Movie theaters don't change much from one to the next. But if you want a new option for your movie-night out, get yourself to Bangalore for a ‘Gold Class' screen experience. Luxury halls with recliner seats and in-seat service complete with a lounge await your arrival.

Brand building in a very competitive market seems to be the underlying theme for luxury halls with revenue not a prime consideration, at least for now. Increasing brand recall is driving this innovation trend where the main goal is for moviegoers to remember their time more than the movie.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in