Dodge Plans High Profile Charity Auctions for Challenger Launch

Dodge Plans High Profile Charity Auctions for Challenger Launch
Dave Pinter, PSFK
  • 18 september 2007

Nothing like having something before anyone else. That’s behind how Dodge is looking to launch it’s new Challenger next year. The first three models to roll off the assemble line will be auctioned at separate events to benefit charity. The first will head to Scottsdale and go on the block at the Barrett-Jackson Collector Car Auction. Barrett-Jackson has become the premier automotive auction in the world recently known for setting records with extra special vehicles. Last year a one-of-a-kind 1966 Shelby Cobra 427 S/C “Supersnake” owned by Carroll Shelby sold for 5 million dollars. The event hits at the Challenger’s core audience who are largely there to grab an original muscle car. All proceeds of the Challenger sale will benefit notMYkid, an organization that promotes understanding of youth behavioral issues.

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