Eco Jeans – Levi’s Responds

Eco Jeans – Levi’s Responds
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We've added new and core fits to the line and will expand further through holiday and beyond.In the United States, Levis® eco jeans made with 100 percent organic cotton are currently available in four styles for men -- Capital E eco 501; 511 (skinny); 514 (slim straight); 527 (low rise boot, two finishes); and 539 (vintage straight). The men's assortment also includes a range of knit tees, polos and long sleeve waffle tees.In women's, Levi's® eco jeans are available in five styles -- Wide Leg Trouser (two finishes); Hi Rise Slim Straight (two finishes); 531(low skinny); 552 (mid rise boot, two finishes); and Legging.

Piers Fawkes, PSFK
  • 16 september 2007

E.J. Regarding the Capital E line, only select fits are part of the Levi’s® eco line. Available in Levi’s® stores is the 501® made with 100 percent organic cotton. Unlike other eco products, the sundries (red tab, two-horse patch) on the organic 501 are not made from organic cotton, and standard rivets and metals are used. We did not carry through with the eco branding and more sustainable sundries for this particular fit because of the iconic nature of the 501®. As I mentioned in my earlier e-mail, Red Tab line eco fits in Levi’s® stores are the 539, 514 and 527.

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