Ever wonder when commenting on somebody's blog will pay off? Wonder no more! Gawker Media, publisher of such popular blogs as Gizmodo, Lifehacker, and Kotaku is taking the next step. Nick Denton, owner of Gawker Media, let Wired News know all about it on Friday.

Gawker blog readers can now specify which commentators are their favorites and will be notified when these favs contribute to the site OR when they add someone to their list of favorites. It's one big, happy-I like you, you like them, now I like them-feedback system.

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