It’s almost a year since we started to talk about Branded Utility - a term that suggests that successful brands in the future need to be useful. Since that time we’ve seen discussion across the blogosphere and even the new marketing magazine Contagious spent much of their recent London conference on the subject. We decided to go back to one of the co-originators of the term and ask how he sees the development of the idea he seeded.

It’s almost a year since we started to talk about Branded Utility – a term that suggests that successful brands in the future need to be useful. Since that time we’ve seen discussion across the blogosphere and even the new marketing magazine Contagious spent much of their summer conference in London on the subject.

PSFK decided to go back to one of the co-originators of the term and ask how he sees the development of the idea he seeded.

Interview

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