At the PSFK Conference Los Angeles Hispanic trends consultant and blogger Juan Guillermo Tornoe led a panel on the Hispanic market in the US, the stereotyping it has faced and the important trends developing within it. The panel included Jennifer Woodward and David Morse. Here are some key extracts...

At the PSFK Conference Los Angeles, hispanic trends consultant and blogger Juan Guillermo Tornoe led a panel on the hispanic market in the US, the stereotyping it has faced and the important trends developing within it. The panel included Jennifer Woodward and David Morse. Here are some key extracts:

JUAN – Are all Hispanics earning $35,000, have recently moved from Mexico, have large families and are blue collar? America thinks so! In reality, there’s so much richness and variety – and what we see in LA is different in NYC and in Austin, Texas. It’s a matrix. We have to consider Socio-Cultural Level; County Of Origin/Heritage; Language of Preference; Level of Assimilation; Place Of Residence; and Generation.

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