George Parker, author of Madscam/a>, the quintessential DIY manual on promoting your own company yourself, interviewed Missy from alt.porn brandSuicide Girls to find out how Missy has homegrown not only a business in a ultra competitive arena – but a huge community following too. Some notes from the session...

ABOUT COMMUNITY

The girls keep their own journals. Members keep their own journals and they can upload their own video. And they can create their own groups. They get to gather in real life too.

We also have a million fans on MySpace and we let them know when we have good content to check out.

EXTENDING THE BRAND

We moved to LA because we put out our first tour DVD and book and both of the companies working with us were in Los Feliz. We also have clothing (e.g. hoodies) and a magazine – we just self published our second issue. There’s so much of the girls personality on the web and it was a challenge to translate it into print – a medium that is so final.

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