Leading Rather Than Pandering To Public Opinion
In a post on the Guardian's TV&Radio blog, Mark Hooper argues that the TV networks like the BBC should stop pandering to public opinion and start leading it. Hooper says:
I think Lord Reith would be more concerned with is the BBC's pandering to public opinion. The corporation he helped to mould would have had no truck with committee by focus group. It should be Aunty Beeb's job to tell us what's good for us, because we don't know. We're not experts; we're viewers. But the TV expert is now an ever dwindling species.