Coolhunting carries an insightful post by Josh Rubin where he says that the new Starbucks-iTunes initiative hints at the concept of mobile content that's dedicated to a certain location.

Coolhunting carries an insightful post by Josh Rubin where he says that the new Starbucks-iTunes initiative hints at the concept of mobile content that's dedicated to a certain location. He says:

Hopefully this is the beginning of a new wave of location specific functionality that iPhones and iPods gain to take advantage of the WiFi networks they join. Why not order a coffee from a menu on the device? Or buy movie tickets when you get close to the theater? Or change the song on the jukebox in a bar? Or leave digital graffiti in a public space?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in