"They thought about it and agreed," Rubin said....At Rubin's suggestion, he has also set up a "word of mouth" department, which will probably employ some members of the Big Red focus group along with dozens of other 20-somethings.... To combat the devastating impact of file sharing, he, like others in the music business (Doug Morris and Jimmy Iovine at Universal as well as Hedyeh Parsia at Sanctuary Records, for instance), says that the future of the industry is a subscription model, much like paid cable on a television set. "You would subscribe to music," Rubin explained, as he settled on the velvet couch in his library.

Rubin has a bigger idea. To combat the devastating impact of file sharing, he, like others in the music business (Doug Morris and Jimmy Iovine at Universal as well as Hedyeh Parsia at Sanctuary Records, for instance), says that the future of the industry is a subscription model, much like paid cable on a television set. “You would subscribe to music,” Rubin explained, as he settled on the velvet couch in his library. “You'd pay, say, $19.95 a month, and the music will come anywhere you'd like. In this new world, there will be a virtual library that will be accessible from your car, from your cellphone, from your computer, from your television. Anywhere. The iPod will be obsolete, but there would be a Walkman-like device you could plug into speakers at home. You'll say, ‘Today I want to listen to … Simon and Garfunkel,' and there they are. The service can have demos, bootlegs, concerts, whatever context the artist wants to put out. And once that model is put into place, the industry will grow 10 times the size it is now.”

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