Non-Profit Marketing Love
Google is showing some love to non-profits. While they’ve always had a great Google Grants program that allowed non-profits to take advantage of unsold inventory in AdSense, Google made two important announcements this week.
First, they announced that Google Checkout will be free for non-profits in the US. This means that non-profits can accept online donations through Google Checkout without being charged transaction fees. It does, however, seem that Google is testing the waters, as they also announced that this is a limited-time offer that will only last through the end of 2008.