Online Advertising Surges Ahead

Online Advertising Surges Ahead
technology
Colin Nagy
  • 25 september 2007

In today’s FT, Aline van Duyn reports that online ad spending will be immune to economic downturn, and may even benefit:

Indeed, pressure on companies to cut costs if the economy softens could even hasten the switch in spending from traditional media to more targeted and measurable digital forms.

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