Playboy are planning to sell "upmarket" evening-wear from their new 4000 square foot store on London's Oxford Street. The store will be called Playboy Style.

UrbanJunkies alerts us to news that Playboy are planning to sell “upmarket” evening-wear from their new 4000 square foot store on London’s Oxford Street. The store will be called Playboy Style. UJ comments:

What can you expect? Along with a gallery of the magazine’s seminal photography, you can get sportswear and – wait for it – eveningwear for the more “sophisticated” customer. Because sophisticated and Playboy clearly go hand in hand. Whatever’s next? An on schedule slot at London Fashion Week?

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