Radiohead Circumvents

Radiohead Circumvents
Innovation
Colin Nagy
  • 9 september 2007

We’ve been wondering which major act will circumvent the record labels completely, and distribute their album with no middleman whatsoever. Recently we’ve seen Prince give his new record away for the price of a Sunday newspaper, and now it appears that Radiohead have a new approach to release their newest album, In Rainbows. No word yet if a secondary label/distribution deal is forthcoming, but the kickoff approach is quite interesting:

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