The interns concentrated mostly on the digital marketing and promotions departments in Columbia's offices in Midtown Manhattan, which are on Madison Avenue in a granite skyscraper designed by Philip Johnson.At the end of their paid internships, the students took part in focus groups that were closely observed by Steve Barnett, Rubin's co-head at the label, and Mark DiDia, whom Rubin brought in as head of operations, as well as by other Columbia executives.... They told us that MySpace is over, it's just not cool anymore; Facebook is still cool, but that might not last much longer; and the biggest thing in their life is word of mouth.

The New York Times magazine carried a lengthy article on Rick Rubin and his views on the future of music. We’re still getting through it but here’s an interesting extract:

This summer, Columbia Records began a program called Big Red. The company invited 20 college students from Harvard, Penn State and the University of Miami to work on various music projects. The interns concentrated mostly on the digital marketing and promotions departments in Columbia’s offices in Midtown Manhattan, which are on Madison Avenue in a granite skyscraper designed by Philip Johnson.

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