From land-line to cellphone, the sound of a ringing phone didn’t make as huge a leap as the technology did. Sure the digital world gave us a few more choices for the standard “bwwwrriingggh!” but they still sounded like a “bwwwrriingggh.” Lucky for us, we have a mute function and the vibrate option.

The Ringtone Society, a platform initiated in the Netherlands by Muzieklab for the artistic development of the ringtone, would like to introduce ringtones people actually like into the world. Partnering with composers and musicians from all over the world, the Society intends to transform the cellphone environment with art: think graffiti on walls transforming a dull, grey cityscape into an atmosphere of color.

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