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Stafano Ricci from Elmanco dropped us a line about a viral marketing campaign he has helped create. We're not too sure what the 'hidden' product or brand is that the YouTube video that he produced is trying to promote - but we publish it here because the message (deliberately or not) reflects among other things concerns over Urban Spam.

Piers Fawkes, PSFK
  • 16 september 2007

Stafano Ricci from Elmanco dropped us a line about a viral marketing campaign he has helped create. We’re not too sure what the ‘hidden’ product or brand is that the YouTube video that he produced is trying to promote – but we publish it here because the message (deliberately or not) reflects among other things concerns over Urban Spam.

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