Back in February I posted about Iqons, a social network for fashion mavens. Now comes OurThreads, a new social marketplace for buying, selling, trading and donating clothes and other sartorial objects. In one sense, OurThreads is like an online version of a dud swap: you have some old clothes you want to get rid of, so you trade them for someone else's gently worn garb and voila! you have a new wardrobe for free. In another sense, it's like eBay: you sell your old clothes online to earn some extra cash. But I think one of the best things about the site is that it acts as a platform for designers to get their work seen and sell their original pieces, cutting out the pesky problem of convincing a store to carry your goods.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in