The New ‘Bling’ for Hennessy – Taste

The New ‘Bling’ for Hennessy – Taste
Erin Middleton
  • 10 september 2007

Challenged by brands such as Belvedere and Grey Goose, and perhaps losing ground with the “bling” market, an upgrade is in order.

“Taste is the new bling,” says Ewen Cameron, CEO and ecd at Berlin Cameron United in New York, the agency responsible for the new Hennessy campaign.

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