Things are Getting Ugly
Creative Review magazine recently pointed to the emergence of bright day-glo colors and misused typography as a potential reaction to slickness and overrefined design. Are folks getting bored with the unattainable promise of so many computer renderings of new condos and products that seem a failure unless every detail and button has been removed?
The article cites a few examples including the Wolff Olins’ 2012 Olympics logo which generated a lot of controversy due to it’s ‘rawness’. Also mentioned is Super Super magazine. It’s art direction has been described as looking like “a clown being sick”. But it’s not hard to see a resemblance to it’s early 90’s inspiration Raygun which was part magazine part experimental type playground for designer David Carson.