TMS Tag Media

TMS Tag Media
Advertising
Jason Tan
  • 3 september 2007

Scanner media is slowly making its way into Manila courtesy of a company called TMS. Many Filipinos don’t have access to the internet at home but most do own a cellphone. The software that converts a cell phone camera into a code scanner is downloaded to the phone from the TMS website. Local magazines have started adopting it as a way for potential news stand readers to preview existing content as well as view bonus content (supported by advertising of course) without having to hang out and be evil-eyed by the shop keeper all day.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.