Scanner media is slowly making its way into Manila courtesy of a company called TMS. Many Filipinos don’t have access to the internet at home but most do own a cellphone. The software that converts a cell phone camera into a code scanner is downloaded to the phone from the TMS website. Local magazines have started adopting it as a way for potential news stand readers to preview existing content as well as view bonus content (supported by advertising of course) without having to hang out and be evil-eyed by the shop keeper all day.

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