Everyone wants to look neutral."Knitting her brows with genuine concern, she explains that, with so much fast fashion available to us, we are not giving ourselves the opportunity to develop good taste."There's this idea that somehow you've got to keep changing things, and as often as possible. Maybe if people just decided not to buy anything for a while, they'd get a chance to think about what they wanted; what they really liked."Effortless style – jeans with everything – so sought after these days, is not a look Westwood aims for, and nor, she thinks, should we."Why do people think that if you don't dress up, others will appreciate your beauty more – that style will somehow emanate from you?

In an interview in the Daily Telegraph, fashion designer Vivien Westwood say that in terms of what people should buy next season, they should buy nothing. Westwood wants to see people stop “buying and buying and buying”. The Telegraph reports:

“There’s something really awful about the way people dress now,” she says, her eyes rolling skywards. “Everyone looks the same. Everyone wants to look neutral.”

Knitting her brows with genuine concern, she explains that, with so much fast fashion available to us, we are not giving ourselves the opportunity to develop good taste.

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