Advertisers and Agencies To Visit Facebook Turf

Advertisers and Agencies To Visit Facebook Turf
technology
Joel Horowitz
  • 23 october 2007

Facebook execs will be hosting a variety of ad agencies and their clients to a roundtable, presenting their latest ideas of targeting the immense Facebook audience of 40 million users.

One person described Facebook’s advertising moves as creating an alternative revenue stream to that of Google, although it should be noted Google offers a markedly different targeting service. With two-thirds of the search market in its grasp, Google has vast amounts of data about people’s intent — what they are actively searching for online. It also segments pages based on the context of those pages. Those two tools are a powerful combination.
Facebook, on the other hand, has an enormous database of people’s demographics, relationships, likes and dislikes — all offered up voluntarily based on what people choose to write on their profiles. Ideally, it knows more about its users than many other internet sites, although some aren’t convinced that the data allows Facebook to determine intent.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.